Privacy Policy

Last Updated: April 18, 2025

This Privacy Policy describes how Pura Vida Bracelets (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website puravidabarcelets.my (the “Site”) or otherwise interact with us.

Information We Collect

We may collect the following types of personal information from you:

Information You Provide Directly:
- Contact Information: Your name, email address, phone number, and postal address.
- Account Information: If you create an account, your username and password.
- Order Information: Details about your purchases, including the items you buy, shipping address, and payment information (although we do not directly store full payment card details; this is handled by our payment processors).
- Communications: Records of your communications with us, including emails and customer service inquiries.
- Marketing Preferences: Your preferences for receiving marketing communications from us.
- User-Generated Content: Any content you submit to the Site, such as reviews or comments.
Information We Collect Automatically:
- Device Information: Your IP address, browser type, operating system, device identifiers, and mobile network information.
- Usage Information: Information about how you use our Site, including the pages you visit, the links you click, and the products you view.
- Location Information: With your consent, we may collect information about your precise location.
- Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities. You can manage your cookie preferences through your browser settings.

How We Use Your Information

We may use your personal information for the following purposes:

To Provide and Maintain Our Services: To process your orders, fulfill your requests, manage your account, and provide customer support.
To Personalize Your Experience: To tailor the content and offers you see on our Site and in our communications.
To Communicate With You: To send you order confirmations, shipping updates, promotional emails (with your consent), and other important information.
To Improve Our Site and Services: To analyze how our Site is used, identify trends, and make improvements.
For Marketing and Advertising: To send you marketing communications about our products and promotions (you can opt-out at any time).
To Detect and Prevent Fraud: To protect our business and customers from fraudulent activities.
To Comply With Legal Obligations: To comply with applicable laws, regulations, and legal processes.

How We Share Your Information

We may share your personal information with the following categories of recipients:

Service Providers: Third-party companies that provide services on our behalf, such as payment processing, shipping, email marketing, and website analytics. These providers are contractually obligated to protect your information.
Business Partners: With your consent, we may share your information with business partners for marketing or co-promotional purposes.
Legal Authorities: We may disclose your information to law enforcement agencies, government bodies, or other legal authorities if required by law or legal process.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

Your Choices and Rights

You have certain rights regarding your personal information, including:

Access: You may have the right to access the personal information we hold about you.
Correction: You may have the right to request that we correct any inaccurate or incomplete personal information.
Deletion: You may have the right to request that we delete your personal information, subject to certain exceptions.
Opt-Out of Marketing: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions in those emails or by contacting us directly.
Cookie Preferences: You can manage your cookie preferences through your browser settings.

To exercise these rights, please contact us using the information provided below. We may require you to verify your identity before processing your request.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately, and we will take steps to delete the information.

Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party websites you visit.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the “Last Updated” date at the top. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Pura Vida Bracelets 1029 Fantail Court Rochester Hills, MI, 48309 USA Phone: +1 (248) 624-2262 Email: info@puravidabarcelets.my

By using our Site or providing your personal information to us, you consent to the terms of this Privacy Policy.